Hypothesis Board
Max 5 active hypotheses. Close one to add a new one.
3/5 active
Pricing Page-32% this week
Updated Today
Leading Hypothesis
Users are confused by plan differences and leaving before clicking CTA
Open Question
Does simplifying the pricing table reduce drop-off?
Sign-up Form-18% this week
Updated Yesterday
Leading Hypothesis
Too many required fields causing friction at the last step
Open Question
Would removing company field increase completions?
Landing Page-12% this week
Updated 2 days ago
Leading Hypothesis
Hero section not communicating value fast enough
Open Question
Does a shorter headline improve scroll depth?